12 Ways to Hook an Audience in 30 Seconds

Apply the famous advice “when you advertise fire-extinguishers, open with the fire” to your presentation. “When you advertise fire-extinguishers, open with the fire,” says advertising executive David Ogilvy. You have only 30 seconds in a TV commercial to grab attention. The same applies to a presentation. The first 30 seconds of your talk is crucial. This is the time your …