7 Ways To Promote Your Business Online For Free

The Internet is teeming with marketing platforms that don’t cost a dime—you just need to know where to look. You may not have wads of cash to spend on marketing in the early stages of your startup, but that doesn’t mean that there aren’t effective ways to get your brand out there. Before the Internet, small businesses only had a …

Mobile SMS Marketing

Mobile Marketing Best Practices You know that “going mobile” isn’t simply a matter of adding a few new channels to your marketing mix. Every channel, from email to web, is now mobile with the increased adoption of smartphones. As mobile phones quickly become the number one web access device, every channel must be considered from a mobile perspective. Acting now …

Landing Pages

Why Landing Pages Are an Indispensable Part of Marketing Any savvy inbound marketer “gets” that once you’ve done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. But what’s the best way to get them to convert? Landing pages , that’s what! Unfortunately, there seems to …

Branding 101

Consistent branding and voice There are many elements that go into a brand—both visual and otherwise—but ultimately what it becomes is your promise to your customers. You define their experience of what your product offering tries to fulfill. A “brand” can feel like a very amorphous concept; but consider the fact that your company’s brand helps add tangible value to …

Danapros Consulting

Fullscreen Video Website Delivers as Promised

Danapros Consulting recently unveiled a stunning and responsive 100% fullscreen website for an upscale bar in the San Fancisco – Oakland East Bay. Using a beautiful HD video, Danapros was able to configure the website to auto-play across devices, delivering a powerful user interface. The recent emergence of fullscreen video backgrounds have ushered in a new era of website design. …

Branding Questionnaire

To get started, please take a moment to complete the following. This will help us understand your business needs, and be prepared to work on your site with a better understanding of your goals. If we are going to assist with marketing, digital media or social media, please complete section II. SECTION I. Who is my audience? In order to even …

E-mail Campaign Management

Building an email marketing plan Email marketing is an effective way to reach your desired audience, specifically an audience that is actually listening (they’ve opted in to receive more info or signed up for some form of communication from you). Just like any other marketing endeavor you must first outline your plan; similar to a general marketing plan, business plan …

Danapros Crisis

Crisis Management

We hope that we’re never faced with a crisis as a business, and social media can add an extra layer of complication to such a situation. A real-world incident can be amplified by social networks, casting a shadow over everything you say, and customer service issues can smolder and quickly spread through social platforms. At the same time, though, social …

8 Easy Ways To Increase Your Self-Control

You can gain greater self-control in all situations by using these expert tips and advice backed by scientific research. Of all the things that are in short supply in our lives, self-control likely tops the list for most of us. When people were asked to list their character strengths in a study conducted in 54 nations and the 50 U.S. states, self-control …

7 Excellent Ways to Attract New Customers

Building a healthy client list can seem like an overwhelming task. Try these 7 steps to attract new customers. As a business owner, you’re no doubt keenly aware that your client base is the lifeblood of your company. A steady stream of new customers allows you to grow your business and fulfill your company vision. It turns out that a …