Danapros Consulting

The Importance of Landing Pages

Why Landing Pages Are an Indispensable Part of Marketing Any savvy inbound marketer “gets” that once you’ve done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. But what’s the best way to get them to convert? Landing pages , that’s what! Unfortunately, there seems to …

Danapros Consulting

LinkedIn

The world’s largest professional social network connects colleagues with each other and businesses with current and potential employees, all while enabling community development and content sharing. LinkedIn’s potential lies in its power to build authority, establish thought leadership, and cultivate a robust network. Join us for a peek behind the curtain to see if LinkedIn is a match for your …

Danapros Consulting

Instagram for Business

Using Instagram for Business It’s hard to scroll through your Instagram feed and avoid swiping past a branded post. Companies have caught wind that Instagram is the “new spot to be” on social media. However, the question still remains, how are they making money posting pretty pictures, and should my brand be on Instagram too? Before diving in and setting …

Danapros Consulting

Pinterest

Through beautiful images and easy-to-use “pinning,” this website has taken the online community by storm. Following its beta launch in 2010, Pinterest provided a way for users to simply share and create image collections for hobbies, style, businesses, and more. Whether you’re a business owner connecting with your users through images or simply trying to redecorate your home in DIY-fashion, …

Danapros Consulting

Hope’s Haven in Camarillo California

Hope’s Haven Children’s Charity is a leading Ventura County 501(c)3 non-profit organization dedicated to enriching the quality of lives of children facing life threatening illnesses and serious injuries. Through the support of local communities and annual fundraising events, Hope’s Haven works directly with Ventura County hospitals, clinics and social workers to provide financial and emotional support for families during treatment. …

Resumes and Keywords

In this modern age of rapid fire digital media, sometimes we should take a step back and look at the image we portray to potential employers – salaried and freelance. What are HR managers looking for in candidates? 77% Relevant Experience 48% Specific Accomplishments 41% Resume was customized to the Open position or Not. HR managers also look for Keywords …

Social Media Glossary

A Aggregator – a Web-based tool or application that gathers and displays content from a variety of sources to an end-user. Avatar – the primary image associated with a social network member’s account. B Board – a Pinterest feature that allows users to organize the content they have “pinned.” Bolt – an Instagram offshoot, Bolt is a messaging app that …

Mobilegeddon 2015

You may have heard about MOBILEGEDDON on April 21st 2015, the day Google ranking algorithms will begin penalizing websites that are not mobile friendly. For the past few years we have been stressing the importance of mobile and tablet compatibility. Nearly 60% of all searching and viewing today is via mobile and tablet, up from 50% a year ago. If …

Client Project: Home Street Home

On February 4th 2015 Danapros was asked by the creators, writers and management of Home Street Home, to create a website for their musical. Home Street Home, a new musical, will play an 11-performance run between February 20 – March 7, 2015 at Z Space, located in the Mission District   in San Francisco, the producers announced today. Home Street …

Hot Trends: Marketing Implications

Digital Media If you’re considering a social media strategy this year, here are some thoughts you may want to consider: Fact: Today’s buyers have graduated. They’re more educated about your product more than ever before. In fact, 57% to 70% of the buying decision is made before they talk to a sales rep. A full 94% of b2b of buyers …